We branded our daughter. We hijacked so much attention that her client list grew to include The Obama Administration, Amazon, Verizon, McDonald’s, MTV, and so many more. We are intentional about doing what we did for her for every small business that we work with.

HOW WE STARTED

We lived in Las Vegas and gained a pretty big following from throwing events. Our daughters frequented these events when we didn’t have a babysitter. At the age of 6, mesmerized by the DJ, our youngest daughter tells us that she too wants to have crowds move side to side at her command. We thought the idea was unique so we strategized a brand to support it. Long story short, by 8 years old, in 2009 she became the youngest female DJ in the United States - and guess what? We branded her!

WHY WE STARTED

Having a great idea is invigorating, but not knowing how to actualize it can be frustrating. We realized that many entrepreneurs wanted to build a brand and would try to blend into the market in hopes of building a successful business. We learned very early on that HOPE IS NOT A STRATEGY. We leveraged her uniqueness and studied the likes and habits of the audience we wanted to do business with. This helped us to build around what that particular audience would be attracted to.

Then we tested our theories. Once we realized its effectiveness, it became our formula. The brand we created for her, attracted companies like Amazon, McDonald’s, Target, Sony, Lufthansa Airlines, MTV, CNN, FOX, ABC, and so many more. Small businesses who took notice would then contact us asking us to help them with their product, sales, or services. We saw the need, especially amongst veteran-owned, minority-owned, and women-owned businesses to brand, amplify, and scale their small businesses. It took us quite a bit of time to idealize it, test it, and perfect it. Why should other small businesses have to reinvent the wheel? We built The Brand Amplifiers so you don’t have to figure it out on your own.

HOW WE DO IT

First, we BRAND then we AMPLIFY then we SCALE. Every business is different, has different needs, and needs some help at different stages of its growth. We’ll audit your business, web presence, social media, current messaging, and marketing. Our team will share insights we find during the audit to help you improve your business at no charge to you. We do it because we wish someone would have done it for us at the start of our business journey. It’s how we pay it forward.