FAQs
Check out some of the most frequently asked questions small businesses ask us about our process. If you don’t feel like reading or just want to ask us a question not listed, you can ask us anything here.
If I only need one service, can I hire The Brand Amplifiers for that sole purpose?
While it may seem like a good idea to buy only the service(s) you think you need, we often suggest conducting a full audit of your current brand to evaluate your brand’s foundation and discuss the results you want. We’ll provide recommendations, but ultimately the decision is yours to start where you feel most comfortable and where you feel you’ll get the most value.
Will I need to change my name if I’m rebranding?
Name changes are only suggested if:
Your current business has a bad reputation
You’ve outgrown your current niche (ex: your name is centered around a geographic location that you’ve outgrown or your name is centered around one product but you now sell several products)
Your company is merging with another company
Your name is too long, or hard to pronounce or remember.
You’ve received a cease and desist letter from another company using the same business name.
Why do I need a brand?
A brand is created by several factors including your logo, company name, tagline, staff photos, pricing, website design, position, font styles, packaging color palette, and more. It’s the impression customers have of your company and it’s important to understand what that looks, feels, and sounds like so you can create a consistent experience for your audience. Having a strong brand also helps you to articulate your company's personality and expectations to your employees or contractors so that they can easily convey your message and properly represent you. The style and approach you use to create a brand will send a message about what kind of experience your customers can expect when they interact with you.
Do I need a brand story?
It all starts with a story. There’s a reason behind why you do what you do. But your audience can’t see that unless you tell them. Your experiences, techniques, your approach, and your training make your brand unique and extremely valuable to your audience. It's what makes you different from everyone else. It inspires and motivates people to take action.
Nothing is more powerful than a good story told well. You have a story to tell, your audience needs to hear it, and we’re here to share it effectively and help you make the most of it.
What’s included in a brand strategy?
Your brand strategy will include 3 parts:
Market analysis: We’ll start with a brief meeting to understand your business. Then we’ll dig deeper and uncover insights that drive improvements in your business. This includes a competitive analysis customized just for you. We'll study your market niche, engage with influencers, and review trends and developments in your vertical to identify opportunities and make recommendations on how to compete more effectively.
Brand strategy: This includes your brand’s identity. What do you stand for? What do you stand against? How do you make a connection with your customers? How you will be more relevant, powerful, and alive. The core message of your brand is created to be used as the main structure that all strategies and messaging will be built around. The core message will also inform your visual identity, as well as the tone and style of your messaging.
Digital strategy: Your digital strategy is how and where we will implement AND grow your brand. We take a data-driven approach to identify opportunities, answer questions and make impactful decisions that increase your sales. This includes various components of website design and content creation. It’s not just organic search and paid advertising, it’s also social media content that you publish consistently on your Facebook, Twitter, Instagram, Pinterest, and Snapchat.
What is a CRM and why is it important to scale my business?
A CRM, Customer Relationship Manager is a technology used to manage your company's relationships and interactions with current and potential customers. It enables you to automate your business and saves an enormous amount of time and money long-term. A CRM provides data that helps you to make predictions and better business decisions. It provides insight to help you get people to your site, learn how they engage with your content, how they interact with your landing pages, and how they move through those touchpoints to become a customer.
A CRM allows you to continually build a strong foundation with business intelligence and data science to identify opportunities, challenges, and insights that can drive new revenue streams that support growth in your business.