Do It Yourself
This option is best for pre-seed and early-stage founders as well as solopreneurs who need a more clear idea of where they want to go and how to get there - without all the confusion or costs associated with it.
This option is also great for incubators that help pre-seed and early-stage founders and solopreneurs.
BRANDING & MARKETING MASTER CLASSES MADE SIMPLE
Branding & Marketing Master Classes Made Simple
You know your business is capable of more, but you're not sure how to improve it, and you just don't have the extra money to hire a professional branding agency, designer, or marketing manager to do it for you, this course is for you. Whether you are just starting out or have been in business for a while but need a fresh perspective, learn the basics of branding and marketing from our team of experts. We'll walk you through the fundamentals of branding and marketing your business so you can launch or relaunch your brand confidently, attract new customers or clients, and build your business easily.
This course will give you the tools to understand what makes an excellent logo, how to tell your brand story, how to best market your business, and the best social media strategies.
You can choose the Branding and Marketing Made Simple course that best fits your learning style, schedule, and budget. You’ll receive actionable tasks at each step so you can Do It Yourself at your own pace.
What You’ll Learn
Have you ever wondered how brands create their identity or the design principles behind your favorite companies? In this course, you’ll learn all of the steps needed to build a brand step-by-step. You’ll learn how to discover your brand’s unique identity, write your brand story, and create a visual guide for you or your designers to use when creating content. You'll also learn how to communicate your brand's look and feel, and how to use that to create a website that aligns with your business goals. You'll learn how to use your new brand identity across multiple platforms, plus how to use the content as a branding & marketing tool, so you can scale. Let’s go! You’ve got this!
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There are 3 steps to an effective brand strategy:
#1 Market Analysis
This session will help you to define your brand. You'll learn how to do the appropriate research to identify brands within your industry. You'll see what works for them so you don't have to reinvent the wheel while identifying the gaps so you can fill them. You'll do research on your target audience, including why they might use your product or service. You'll understand who your audience is, where to find them, and learn what makes your brand unique.
#2 Brand Strategy
The Brand Strategy is where you create your brand's identity based on what you have learned in the market analysis. You'll do research on your target audience, including why they might use your product. Next, brainstorm how you can align your brand with these insights and make sure it suits their preferences. At this stage, you can decide which colors, voice, tone, messaging, values, and beliefs should represent your company. Once you've created a strong foundation, you'll use these pillars as a guide to building out any marketing materials or other content that supports it, bringing value to your audience.
#3 Digital Strategy
Digital strategy is the process of determining where your digital marketing strategy should be implemented. This includes choosing the right platforms, social media channels, and search engine optimization for your website so you can establish an authentic presence as a brand and grow your audience.
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Learn how to build a brand story that is inspiring, engaging, compelling, and connects with your audience.
This course will teach you the elements of great brand stories and the fundamentals of how to create your own unique and memorable story that attracts your ideal customer or client.
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Your logo is a key part of your brand and leaves an impression on your customers. It's the visual representation of your business and it needs to be crafted carefully so that it accurately communicates the values, mission, or purpose of your brand. It's a graphic symbol, made up of text, images, or both, that identifies and represents your business in a unique way. There are several types of logos from text only, pictures only (image mark) or both. Learn which types work best for your brand and why. Learn the elements and functionalities of a great logo and how to convey your brand to a logo designer. Learn how to create, select, or articulate your perfect logo in the course.
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Your brand guide (also known as a brand book or brand style guide) is your user's manual for your brand. It documents the rules for your brand's look and feel. It's important to ensure that it communicates your company's design standards to anyone who delivers messages on your behalf or collaborates with your brand. Learn the elements of a well-organized brand guide so you can save a lot of time, cost, and frustration in the long run.
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Learn the elements of a strategic brand photoshoot and how to prepare a well-thought-out shot list. You'll learn how to produce a library of professional imagery that showcases your brand's personality, your products, or your services. You’ll also learn the easy-to-use tools that help you multiply your library to create new imagery for different uses.
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A website is an essential business tool, no matter if your business is web-based or not. Your website should be built with your business goals as a foundation. You will learn the fundamentals of website design and how to use it as a customer attraction, data collection, and customer nurturing tool. At the end of this course, you’ll have a knowledge base from which you can build the perfect site for your business.
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Did you know that 85% of all business purchases start with an online search? Learn how to write compelling copy that gets you more traffic, more customers, and more sales!
We believe in Quality over Quantity - quality is extremely important not only for your audience but also for search engines. Our training will help you learn how to write quality content that resonates with your target audience and provides value....so you can get more sales! (yes, I said it again in case you missed it the first time.)
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What is scaling? In a nutshell, it has to do with processes and tools used to automate how you run your business. By doing so, you save time and energy while increasing your speed and efficiency. For example, the moment you’re ready to hire project managers, designers, or even a sales team, you can use certain technology so that they can use the same tools and processes that you have been using.
When you scale, you’re making things more efficient so that you can move faster, move smarter, and increase your revenue.
Upcoming Live Master Class Events
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How to find and attract your audience.
If you want to grow your business, you need to know what attracts your specific audience, what they're interested in, and why they care. In this 90-minute master class, we are going to walk through how to create a buyer persona to turn visitors into customers.
Buyer personas are created for a particular product or service as well as content across your website, social media, email marketing and more.
$249
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How to create a brand strategy that amplifies your business.
You know the brands that consistently get noticed, are talked about and dominate their category. They're the first names people think of when they think of a particular product or service. That's not just luck — it's a strategy.
Learn how to create your own using the exact playbook our brand experts use so that you can take your brand to the next level and increase your sales.
$249
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How to write a brand story that resonates with your audience.
You've got a story. And it's unique to your brand. It's not like anyone else's and you've got the power to transform your business by leveraging what makes you stand out in the marketplace. Learn how to hijack attention for your brand with your unique story.
We'll walk through step-by-step how to harness your unique story, put it on paper, and use it as a major marketing opportunity.
$249
Course Options
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1:1 Brand Consultation
During this 1:1 consultation, you’ll learn the strategies behind how the best brands hijack attention, convert customers, and increase sales. You’ll find out how to build a brand that stands out from the masses amid high-pressure messaging and algorithms. We go deep into the psychology of why people buy and show you how to capture their attention with your message. This course helps students understand what it takes to become a successful business leader, entrepreneur, or brand manager.
Get the consultation help you need to start making the money you deserve. Each private consultation will be specific to your need.
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Intermediate
What should we know about the services you provide? Better descriptions result in more sales.
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Advanced
What should we know about the services you provide? Better descriptions result in more sales.