We can build a brand from scratch or work with your existing brand. Branding includes:

1. A Brand Audit to review how your brand and marketing efforts currently appeal to your audience, what’s been working, and where we can help you improve.

2. A Market Analysis to better understand your company, your competition, and your unique value proposition. It also provides insight into the audiences most likely to engage and buy your products or services.

3. A Brand Strategy to position yourself to attract the exact audiences that are most likely to engage and become customers, through personality, imagery, messaging, and relatable stories.

4. Logo (if necessary) to provide a clear and attractive visual mark of your company that represents who you are, who you serve, and what you believe without saying a word.

5. A Brand Guide to communicate to your team your brand’s mission, values, company culture, target audience, acceptable messaging, and acceptable ways to use your logo, brand fonts, and visuals.

6. A Brand Photoshoot to add to your company’s visual assets. These professional brand photos are assets that can be used for your website, promotional material, email campaigns, social media, and PR!

The hub for all your marketing is your website. Communications, call to action, your funnel, potential customer data collection, and buyer journey information are all important parts of a business growth-generating website. Your marketing journey will begin with:

1. A Marketing Evaluation of your current website if you have one or a Website Strategy if you don’t.

2. A Website Development or Website Enhancement (if you need it).

3. A Digital Strategy to determine the best platforms for your company to thrive and how you will use the individual platforms to attract and engage your audience using them as part of your funnel to grow your business.

4. A Content Strategy and Content Creation based on what we learned about your audience. We will create and continually update high-value, engaging content to build trust and create authentic audience relationships. The strategy will be built to help you become top of mind when your potential customer needs the products or services you provide.

The most important part of any business is its customers! No matter how great you are, your company can’t make money without customers.

A CRM helps you to manage every interaction you have with both customers and potential customers. A CRM also helps you to segment your audience by categories, product or service interests, demographics, psychographics, purchases, dollars spent, and so much more. The more insight you have into your audience, the easier it is to communicate with them about the topics that are relevant to them.

The more your customers realize that “you get them”, the more likely they will buy and continue to buy.

A well-organized CRM will make your company a marketing god that has a scalable and profitable business!

Humans are great but nothing gets it done, faster, more effectively, and more efficiently than AI. Automating your business process means you can save time and money making your profit margins higher.

The primary advantages of automating workflows are:

1. It drastically minimizes the time taken to perform a task.

2. It can multi-tasking and ease the workload for your human resources.

3. It operates 24x7 without interruption or breaks and works when you or your team do not. Your workflow automation works during your human resource’s vacations, holidays, sick leaves, emergencies, and personal days off.